the i newspaper target audience

For this study, we manually located each news outlets in its source commune. In summary, the results seem to support the hypothesis that outlets focus on reaching and acquiring an audience with a higher “quality”, that can be latter sell to advertisers. Thus, in a media system driven by profit, areas of low population density, minorities, and low-income classes will be relatively under-served and underrepresented in mainstream news coverage. For the users with a pair of GPS coordinates, we used a shape-file [46] of the communes of Chile to find the one that enclosed the point. Available from: http://observatorio.ministeriodesarrollosocial.gob.cl/casen-multidimensional/casen/casen_2013.php [Accessed 12-December-2017], SERVEL (2017) Elecciones Presidenciales 1989 al 2013 por Circunscripción Electoral. By delivering real choice to the consumer The Independent had successfully delivered the first quality newspaper in a quarter of a century. The results of these measurements should give information on the marketing strategy of different outlets. Although this may seem simplistic, Chile is quite segregated, and income has a very strong correlation with every other socio-economic index,Footnote 6 including education especially, since it is not free. WWW ’14 companion.

On the other hand, news outlets with a local scope behave as described by the Gravity Model, at least in average. In: Proceedings of the international AAAI conference on web and social media. The Independent felt that a different type of newspaper was needed. News outlets will favor in their coverage issues that may draw the attention of larger groups (e.g., big cities) and where it is cheaper to deliver the news (e.g., at a shorter distance). Identify your speech’s objectives and keep the venue details in mind when planning your speech. Representation - is the denotation of people, places and events to convey hidden connotations in newspapers. To extend our model and study the influence of other factors such as the political and socioeconomic characteristics in the distribution of news media followers, we use a regression model. The i was named British National Newspaper of the Year in 2015. As learning model we use a random forest regressor [48] (implemented in the module RandomForestRegressor within the python library scikit-learn). There is an alternative extra step of normalizing the data against the population of the communes. Fifty-two percent of Guardian readers are male, and the average reader age is 44. Open Access This article is distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were made. This is left for future work. So, a pre-processing of this data is in order if we are making any study involving geolocation of the users based on this field. Within three months of the paper’s launch a significant result had been achieved with retailers – on launch day the i was stocked in 37,000 retail outlets nationally. The data obtained from the INE [33] gives us a total estimated population of 17.9 million people for the entire country, out of which 7.4 million (41%) are located in the Metropolitan Region (where its capital, Santiago, is located).

CIKM ’10. The Independent identified three potential types of readers: 1) lapsed readers of qualities 2) new newspaper readers 3) people ‘upgrading’ from the Metro Research showed that these potential audiences viewed the Metro as an ideal size for a commute but the editorial content was too simplistic, slow and celebrity-focussed. The users with a text description making explicit mention of a commune were assigned to that commune. A press statement released on the website of The Independent on 19 October 2010 announced the launch of the i. Available from: http://assets.pewresearch.org/wp-content/uploads/sites/13/2017/05/24141622/State-of-the-News-Media-Report-2012-FINAL.pdf [Accessed 20-May-2016], Stocking G (2017) Digital news fact sheet. Research had shown that there was a strong desire for quality information in the print newspaper format but that consumers were increasingly time poor. We represent each outlet j as a vector \(F^{j}\). The Twitter’s API allows to automatically access the flow of tweets and query the system for user profiles, followers and tweeting history. A more sophisticated method of location could increase the number of valid users and maybe increase the precision of the model for other regions. In: Proceedings of the 32nd international ACM SIGIR conference on research and development in information retrieval. In this section we give a short account of the geographic, socioeconomic, and political targeting strategies. The ATL activity in Phase Two was designed to clearly spell out the benefits of the paper. If you wish to opt out, please close your SlideShare account. However, to achieve a good performance at a finer grain classification, such as commune/neighborhood level, massive corpora of social media annotations is required [38]. So, the results must be evaluated relative to each other. Using a gazetteer, we could extract 996,326 users with a recognizable location, which represents the 20% of the initial amount. See our User Agreement and Privacy Policy. The i takes a political stance on the centre of the political spectrum, with many front-page headline articles being concerned with social issues and inequality - but it also claims to be politically balanced and to publish points of view from both left and right.

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